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Channel: Content Strategy – Ross Simmonds
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Content Marketing Pyramid: The Ingredients for a Successful Content Strategy

As someone who is looking to learn about content marketing, you’re probably confused on where you should start, right? With all of the different types of content out there, which ones... The post...

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4 Ways to Create a Content Strategy You and Your Customers will Love

Content marketing may not be as difficult as physics or heart surgery but there is still certain layers of complexity that need to be considered. If you want your blog... The post 4 Ways to Create a...

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Four Content Marketing Mistakes Even Experts Miss

Few would argue that content marketing changed digital marketing as a whole in the last couple years. In an industry that started with big box ads, search engine marketing and... The post Four Content...

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How to Effectively Use Content Marketing to Connect with Generation-Y

Getting Generation-Y to like your product or think you’re cool is almost as difficult as getting a kid to stay keep their composure in a toy store.  With millions of... The post How to Effectively Use...

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How to Dominate A Boring Industry with Content Marketing

It’s difficult to admit that you work in a boring industry but it’s okay if you do. In fact, if your industry is considered boring by most than it’s probably... The post How to Dominate A Boring...

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The Eight Commandments of Content Marketing

When I started working on Stand Out: The Content Marketing Guide for Entrepreneurs, I didn’t realize how many businesses were struggling with content marketing. As I researched for case studies... The...

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Five Content Marketing Growth Hacks That Can Drive Sales for Enterprise Startups

I don’t have to tell you that content is changing the way we do business. I don’t have to tell you the benefits of using content to help your business... The post Five Content Marketing Growth Hacks...

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Three Content Marketing Tactics That Always Drive Early Stage Growth

Did you know that there are a few strategies that brands and startups can implement today that will drive real growth? Whether it’s growth in newsletter subscriptions, customer acquisition or... The...

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What Content Giants Like @BuzzFeed and @WorldStar Can Teach You About Content...

We’ve all witnessed the sensation of viral content from titillating celebrity stories to the cutest cat video ever, to Volkswagen’s Darth Vader Super Bowl ad. We’ve seen the results it... The post What...

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11 Reasons Your Content Marketing Strategy Is Bleeding Money (And How To Stop...

When we launch a content marketing strategy, we want to see results quickly. But many of us are actually met with…crickets. We pour our heart and soul into uncovering research,... The post 11 Reasons...

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